How is this different from hiring a marketing agency?

An agency executes campaigns. A fractional CMO owns the marketing function — strategy, priorities, vendor selection, team structure, and how spend ties to pipeline. Point Presence can execute tactically through other pillars, but the fractional CMO role is executive leadership and accountability.

Which tier should we start with?

Starter fits early-stage teams that need strategic advisory and roughly 10–25 hours per month at the published $200/hour minimum. Professional fits mid-market companies that need bi-weekly leadership and about 30–75 hours per month. Premium fits organizations that need weekly executive sessions, 75–125+ hours per month, P&L-level marketing ownership, and investor- or board-ready narrative work.

Can a fractional CMO engagement transition to a full-time hire?

Yes. Many engagements define marketing structure, hire criteria, and KPIs first, then support recruiting and onboarding a full-time CMO. The Premium tier explicitly includes hiring support and transition planning.

Growth Marketing & CRO — Fractional CMO Services

Fractional CMO Leadership Without the Full-Time Executive Cost

Point Presence fractional CMO engagements give growing businesses senior marketing leadership without recruiting a full-time CMO. You get a unified growth strategy, vendor and team accountability, KPI frameworks, and board-ready reporting — scoped to one of three published retainer tiers. Engagements are built to stop expensive "mistake tax" spending: misaligned agencies, disconnected tactics, and budgets that cannot tie to pipeline. Typical clients are roughly $2M–$30M in revenue, post-fundraise, pre-scale, in transition after a marketing leader departure, or ready to professionalize marketing before a full-time hire.

A part-time chief marketing officer engagement that delivers C-suite marketing strategy, team and vendor leadership, budget ownership, and executive reporting — scoped to published monthly retainers with leadership time at a $200/hour minimum, without a $250K–$400K full-time hire.

What's Included

Every engagement is tailored, but here's what you can expect as part of our Fractional CMO Services offering.

Unified marketing strategy aligned to revenue goals

Vendor and agency oversight with clear accountability

KPI dashboards and executive reporting cadence

Go-to-market and channel prioritization

Team coaching, hiring support, and cross-functional alignment

Budget allocation guidance across paid, organic, and creative

Published pricing

How Fractional CMO Services connects to product pricing

Fractional CMO retainers publish three monthly tiers on this page. For the ROI comparison between fractional and full-time leadership, read our Knowledge Hub deep dive.

Fractional CMO Services packages

Fractional CMO

This service maps directly to a published product pricing category. Plans start at $2,000 per month.

View Fractional CMO pricing

SEO and paid media execution

SEO, AEO & GEO · local

Once strategy and budget priorities are set, most teams pair leadership with local or national SEO and paid search under PointSEO & Lead Generation. From $875 per month.

View SEO, AEO & GEO pricing

Paid social management

Paid social

When paid social is a core growth lever, published Meta management rates complement the CMO-led channel plan.

View Paid social pricing Read the paid social service overview

Browse all product pricing or contact us when scope does not fit a published tier.

What to Expect: Fractional CMO Services Process

A clear, step-by-step approach to delivering measurable fractional cmo services outcomes.

01
Diagnostic: audit channels, spend, team structure, and pipeline within the first 2–4 weeks.
02
Strategy: deliver a prioritized growth plan, KPI framework, and 90-day roadmap.
03
Execution: run leadership cadence — vendor management, team guidance, and budget shifts.
04
Scale: compound wins, refine reporting, and plan the transition to full-time leadership when ready.

Why for Fractional CMO Services?

Strategy-Led Execution

Every fractional cmo services engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.

Measurable Outcomes

We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.

Integrated Expertise

Our fractional cmo services work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.

AI-Ready Answer

What does a Point Presence fractional CMO do?

A Point Presence fractional CMO provides part-time C-suite marketing leadership: strategy, budget ownership, vendor and team management, KPI reporting, and go-to-market planning. Engagements are scoped to Starter, Professional, or Premium retainers with published starting rates on pointpresence.com/pricing, rather than open-ended consulting hours.

Fractional CMO Services questions

What to know before starting Fractional CMO Services

Clear expectations about scope, timing, ownership, measurement, and outside costs make the engagement easier to evaluate.

Ready to Get Started with Fractional CMO Services?

With well over 30+ years of custom design experience, let our team build a custom fractional cmo services tailored to your business.

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