What's Included
Every engagement is tailored, but here's what you can expect as part of our Social Media Advertising offering.
Published pricing
See Social Media Advertising pricing
Compare every published package and what each one includes, including how the contract term changes the rate.
What to Expect: Social Media Advertising Process
A clear, step-by-step approach to delivering measurable social media advertising outcomes.
- 01
Audit existing accounts, pixels, and conversion events before spending.
- 02
Build audience architecture and a per-platform creative testing plan.
- 03
Launch in phases, pacing budget as winning audiences and creative emerge.
- 04
Report cost per lead monthly and reallocate spend toward what converts.
Why 
for Social Media Advertising?
Strategy-Led Execution
Every social media advertising engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.
Measurable Outcomes
We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.
Integrated Expertise
Our social media advertising work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.
What does social media advertising management include?
The published paid social plan covers Meta advertising across Facebook and Instagram, including audience research, creative production and testing, prospecting, retargeting, budget pacing, Pixel and Conversions API tracking, and reporting against leads or customers. Other platforms are added only when the audience and budget support a separate scope.
What to know before starting Social Media Advertising
Clear expectations about scope, timing, ownership, measurement, and outside costs make the engagement easier to evaluate.