What's Included
Every engagement is tailored, but here's what you can expect as part of our Account-Based Marketing Services offering.
What to Expect: Account-Based Marketing Services Process
A clear, step-by-step approach to delivering measurable account-based marketing services outcomes.
- 01
Select and tier target accounts in partnership with sales leadership.
- 02
Integrate intent data and build personalized advertising and content tracks.
- 03
Launch coordinated outbound, paid, and personalized landing experiences.
- 04
Report on engagement, opportunity creation, and expansion revenue per account.
Why 
for Account-Based Marketing Services?
Strategy-Led Execution
Every account-based marketing services engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.
Measurable Outcomes
We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.
Integrated Expertise
Our account-based marketing services work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.
What is account-based marketing (ABM)?
Account-based marketing (ABM) is a B2B go-to-market motion that treats individual high-value accounts as markets of one, coordinating personalized advertising, content, custom landing experiences, intent data, and sales outreach against a defined target list. It aligns sales and marketing around the same named accounts to predictably land and expand the company's highest-value revenue opportunities.