What's Included
Every engagement is tailored, but here's what you can expect as part of our Connected TV & OTT offering.
What to Expect: Connected TV & OTT Process
A clear, step-by-step approach to delivering measurable connected tv & ott outcomes.
- 01
Identify target audiences and select streaming platforms with the highest-value inventory.
- 02
Adapt creative assets for CTV formats with attention to completion rates and screen experience.
- 03
Launch campaigns with frequency capping and reach optimization across streaming networks.
- 04
Measure cross-screen attribution and report on incremental reach and brand lift.
Why 
for Connected TV & OTT?
Strategy-Led Execution
Every connected tv & ott engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.
Measurable Outcomes
We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.
Integrated Expertise
Our connected tv & ott work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.
What is Connected TV (CTV) and OTT advertising?
Connected TV and OTT advertising places video ads on streaming services like Hulu, Roku, and Sling viewed on smart TVs, combining the impact of broadcast with the precision of digital targeting. We reach cord-cutters with broadcast-quality creative, frequency-managed campaigns, and cross-screen attribution that proves incremental reach and measurable brand lift.