What's Included
Every engagement is tailored, but here's what you can expect as part of our Employment & Recruiting Marketing offering.
What to Expect: Employment & Recruiting Marketing Process
A clear, step-by-step approach to delivering measurable employment & recruiting marketing outcomes.
- 01
Audit employer brand, careers site, and current talent funnel.
- 02
Build employer brand assets and high-converting role pages.
- 03
Launch multi-channel candidate generation campaigns.
- 04
Report cost-per-qualified-applicant and time-to-fill monthly.
Why 
for Employment & Recruiting Marketing?
Strategy-Led Execution
Every employment & recruiting marketing engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.
Measurable Outcomes
We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.
Integrated Expertise
Our employment & recruiting marketing work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.
What is recruitment marketing?
Recruitment marketing applies demand-generation principles to hiring — using employer brand, content, paid media, and lifecycle nurture to build a pipeline of qualified candidates. It typically reduces cost-per-hire, shortens time-to-fill, and improves quality-of-hire compared to traditional job boards or staffing agencies.