What's Included
Every engagement is tailored, but here's what you can expect as part of our Conversion Rate Optimization offering.
What to Expect: Conversion Rate Optimization Process
A clear, step-by-step approach to delivering measurable conversion rate optimization outcomes.
- 01
Audit funnels, run user research, and map highest-leverage conversion opportunities.
- 02
Develop a prioritized testing roadmap grounded in hypotheses, not opinions.
- 03
Design and run A/B and multivariate tests with statistical rigor.
- 04
Codify winning variants, retest, and compound learnings into the next cycle.
Why 
for Conversion Rate Optimization?
Strategy-Led Execution
Every conversion rate optimization engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.
Measurable Outcomes
We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.
Integrated Expertise
Our conversion rate optimization work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.
What is conversion rate optimization?
Conversion rate optimization (CRO) is the systematic process of testing and improving the percentage of visitors who complete a desired action — turning the same traffic into more leads, signups, and revenue. It combines user research, heatmaps, session replay, and statistically valid A/B testing into a hypothesis-driven roadmap that compounds revenue from the traffic you already pay to acquire.
What to know before starting Conversion Rate Optimization
Clear expectations about scope, timing, ownership, measurement, and outside costs make the engagement easier to evaluate.