What's Included
Every engagement is tailored, but here's what you can expect as part of our Visual Identity & Logo Design offering.
What to Expect: Visual Identity & Logo Design Process
A clear, step-by-step approach to delivering measurable visual identity & logo design outcomes.
- 01
Run a brand discovery session and competitive visual audit.
- 02
Present genuinely distinct directions rather than minor variations.
- 03
Refine the chosen direction into a complete system.
- 04
Deliver production files with a written guideline document.
Why 
for Visual Identity & Logo Design?
Strategy-Led Execution
Every visual identity & logo design engagement starts with strategy—not tactics. We understand you and your business first, then build custom solutions to fit.
Measurable Outcomes
We define success metrics before we start and report against them transparently. No vanity metrics—only the numbers that move your business.
Integrated Expertise
Our visual identity & logo design work doesn't exist in a silo. It's connected to every other discipline at Point Presence, creating multiplier effects.
What is included in a visual identity and logo design project?
A visual identity project delivers a primary logo, secondary marks, and favicon files, plus the color palette, typography, spacing rules, and imagery direction that hold them together. You receive production-ready files in every common format and a guideline document, so the brand stays consistent across signage, print, and web.