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    Industry Focus

    Digital Marketing for Construction & Contractors

    We help Central Oregon contractors and service businesses show up in Google AND in ChatGPT when locals search for them — and build a pipeline of qualified leads with a digital strategy engineered for the construction industry.

    The 2026 GC Lead: Pre-Qualified Before the First Call

    Houzz reports 87% of homeowners now research contractors online before requesting bids, and 64% will not call a GC whose portfolio doesn't load cleanly on mobile. Construction lead costs have climbed past $250/qualified lead on Google Ads — making organic and AEO the only sustainable channels for residential GCs.

    Research & Insights

    Trust is the Bid-Win Differentiator

    87%Research GC online first
    $250+Avg. paid lead cost
    3-5Bids per project (avg.)
    68%Hire from top 2 reviewed
    • •Reviews Decide the Shortlist: 68% of homeowners hire from the top two reviewed contractors in their area — review quality is your sales funnel.
    • •Permit & Bond Transparency: Licensed, bonded, insured displayed prominently lifts inquiry rates 31% (Angi 2024 contractor study).
    • •The Portfolio Test: 64% of prospects abandon a GC's site if recent project galleries are missing, broken, or stale beyond 12 months.

    Marketing & Consulting

    Project-Driven Content

    5×Case study vs. brochure leads
    $0Per organic lead at scale
    • •Project Case Studies: Detailed builds with budget ranges, timeline, and challenges generate 5× more qualified leads than generic service pages.
    • •Pre-Construction Education: Guides on permits, timelines, and budgeting position you as the expert — and pre-qualify homeowners before they call.
    • •Past-Client Referral Engine: Automated post-completion email sequences that capture referrals while the project is fresh.

    Local SEO & AEO

    Dominate Your Service Area

    78%'Near me' searches end in contact
    • •Service Area Pages: Geo-specific pages for each town you serve — the only way to rank for 'general contractor [city]' across a multi-town territory.
    • •AEO for Renovation Queries: Be the cited source when homeowners ask AI 'how much does a kitchen remodel cost in [region].'
    • •Google Business Profile: Weekly project photos and Q&A optimization — GBP drives 40%+ of total contractor leads at zero ad spend.
    Quick Connect

    Want to Start a Conversation?

    Not ready for a full blueprint? Book a free, no-obligation strategy session and a senior Point Presence strategist will audit your current position, benchmark direct competitors, and deliver a prioritized roadmap with timeline, projected impact, and budget guidance — yours to keep whether or not you continue with us.

    Free 30-minute strategy call
    Response within 24 hours
    No commitment required

    No commitment required. We'll reach out within 24 hours.

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    Oregon Web Design, SEO & AEO | Free Growth Blueprint

    Oregon web development, SEO, and AEO from Sisters. Get a free growth blueprint and a strategist's response within 24 hours. Point Presence is a full-service web development, SEO, AEO and marketing agency headquartered in Sisters, Oregon, serving Portland, Bend, and clients nationwide.

    Service Pillars

    Locations Served

    Portland OR, Bend OR, Sisters OR, Sunriver OR, Redmond OR, La Pine OR, Madras OR, Pendleton OR, San Diego CA, and clients across the United States.

    Resources

    Contact

    Point Presence, 207 N Fir St, Sisters, OR 97759. Phone: 541-398-5512. Email: sales@pointpresence.com.